Why Is Visual Merchandising Important?

Visual Merchandising has never been as important and as valuable, as it is right now, especially in the current climate – It is fundamental! Whether you are a small business or a large corporation it is time to step up on your “VM” – ing…

One of the most powerful, significant, aspects of visual merchandising, is to captivate, inspire, and encourage the customer to buy your product, increasing your sales, and improving profit margin and return on space. This process starts even before they have set foot in your store…

You will never get a second chance to make an exceptional first impression!

First impressions are formed within 10 seconds and a customer will vividly remember the worst impression, not the best…

The shop front reflects the identity of your store so it should be interesting, attractive and accessible with clear, consistent branding to entice the passer-by to enter. If the eyes are the windows to the soul. Then your display windows are just as revealing, they will unveil the personality, of your store…

Display windows are also another form of advertising and an excellent opportunity to attract even more customers. So, be creative, innovative and keep your displays simple, bold and uncluttered.

The visual merchandising inside the store should be determined according to two aspects: the image of the brand and the customer shopping experience.

Success factors of visual merchandising include the store’s appearance, signage, lighting, uniforms, menus, point of sale material, color, shapes, textures, packaging, ticketing, presentation and the “wow” factor each of these elements brings together in a retail setting. When these elements come together to showcase a brand, it enriches the customer experience, leading to a positive shopping experience and increased sales.

Once your potential customer is in the store you need to keep them there, for as long as possible, make them feel at ease, the longer they stay, the more they will spend.

Music, lighting, colours etc can all have a huge effect on the stress levels of the customer. How many times have you left a store because it was too bright, too dark or the music was too loud? Try appealing to all the senses sympathetically and be aware that the demographic of your target market will feel different in different atmospheres.

Impact of Visual Merchandising 83% sight, 11% hearing, 3.5% smell, 1.5% touch, 1% taste

  • Sight: Use lighting to change the mood of the store and to highlight products on offer.
  • Hearing: Music in stores has a huge effect on our stress levels. You may think a toy store would play children’s songs or nursery rhymes? In fact, the parents will feel a lot less stressed if the music is something softer, possibly classical or white noise.
  • Touch: Allow clients to handle or test the products. This encourages conversation and rapport with your customers.
  • Smell: Certain fragrances are calming such as Vanilla or Lavender or Citrus and Menthol to uplift. Try using seasonal fragrances to evoke a sense of magic, cinnamon around Christmas time.
  • Taste: Not always possible but if you can offer free tasters they are an excellent way of selling more product.

Create a fun, exciting and inspiring shopping experience, stimulating all the senses that leave the customer wanting to return for more.

Ensure any special offers are clearly readable and not too big / small, bearing in mind the demographic of your target audience. If your window space is limited try using bright colours and lighting to draw the eye, maybe even motion. Change the displays frequently based on how often your customers visit the store. A fantastic but dated display could do more harm than good.

Turn every browser into a customer. Use every opportunity that you can buy a card for – think Mothers day, Fathers day, Easter, Halloween, Christmas etc…

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Visual Merchandising Consultant Covering Cheshire, Merseyside, North Wales & Dubai

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Display Window Dressing & Merchandising In Merseyside, Cheshire, North Wales & Dubai

Visual presentation in Retail is everything and with the right mix of commerciality and creativity we can deliver innovative and effective store presentation solutions, that raise ‘brand’ standards. Including maximising the layout of your retail space, promoting product more effectively and increasing sales and brand performance.

“70% of buying decisions are made in the store. 40% of all purchases are spontaneous. [GFK Study 2009]”

WINDOW DESIGN Maximise your sales with eye-catching window displays. We can design and develop ideas, including project management and installation.

V M TRAINING We can provide a bespoke, tailor-made vm training and development presentation for your team, offering an imaginative and memorable way to achieve your objectives.

V M GUIDELINE MANUALS We can develop and design, tailor-made visual merchandising guidelines, including manual content, layout, literature and photography, through to print production and distribution.

POINT OF SALE We can evaluate your existing collateral and help you to develop cost effective POS strategies that will boost sales and enhance the customer shopping experience.

PROP SOURCING & PROCUREMENT We can source props and equipment from our wide range of established suppliers in Europe and China, for retail, events, product launches, pop up shops, exhibitions and photography shoots.

STORE VISITS & HEALTH CHECK REPORTS Find out how you compare to your competitors and identify your strengths and weaknesses. We provide a clear comprehensive assessment and in-depth analysis vm report, providing you with objective feedback and guidance, for a more effective long-term retail development strategy.

CORPORATE & PRIVATE EVENTS / PRODUCT LAUNCHES / POP UP SHOPS Our experience, expertise and creativity can also help you with your events from conception, design, prop sourcing through to project management and installation.

ONLINE V M We are also available for innovative and eye catching styling to constantly improve the online shopping experience for your business.

Brands we have worked with – Aqua Di Lara, BHS, Billabong, Burberry, Bvlgari, Chio Di Stefania, Christian Dior, Cia Maritima, Claire’s Accessories, Debenhams, Disney, Dolce & Gabbana, Dorothy Perkins, Ed Hardy, Elena Miro, Emden, Etam, Evans, Hugo Boss, Jason Wu, Laura Ashley, Liz Claiborne, L*Space, Lulifama, Melissa Odabash, Mexx, Mothercare, Motivi, Next,Nike Golf, Oasis, Oltre, Origins, Parah, Prada, Ray Ban, River Island, Seafolly, Tammy Girl, Thomas Sabo Tkees, Top Shop, Tommy Hilfiger.

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Display Window Dressing & Merchandising In Merseyside, Cheshire, North Wales & Dubai

  • Window Display Design.
  • Project Management, Implementation & Installation.
  • Retail Visual Merchandising – womenswear, menswear, children’s, accessories, beauty & perfume, luxury leather goods and precious jewellery.
  • Visual Merchandising Guideline Manuals, set up of product, photography, design, layout and literature.
  • Visual Merchandising Training.
  • In-Store Display Concepts.
  • Sourcing & Designing Point of Sale Material.
  • Prop Sourcing & Procurement for events, exhibitions, display windows, instore displays and photography shoots.
  • Store Visit & Health Checks Reports.
  • Corporate & Private Events, Product Launches, Pop Up Shops.
  • Concept Design, Project Management & Installation.

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Essence Boutique Refurbishments – Maldives 2012/2014

Essence is an exciting new venture into the retail, luxury service sector and has already established themselves in the most amazing resort locations, in the Maldives.

I was responsible for the visual merchandising in six resort-wear boutiques. Renovated existing stores on a very low budget, and designed new fixtures to coordinate with existing ‘resort’ shop fits. Sourced and purchased display props, equipment, and non-stock items and designed all packaging material. Coordination of all aspects of merchandising, fixture layout, display props, and graphics. Reviewed all product, selling and non-selling and reallocated to other stores according to sales. Worked closely with the buyer on product selection and recommended new products. Produced visual merchandising manuals and trained all sales staff.

Ayada, Maldives – New shop fit.

Before  Image                                              After Image

Per Aquum Niyama, Maldives – Designed fixtures to fit in with existing shop fit.

Before Image                                               After Image

The Residence, Maldives – Designed fixtures to fit in with existing shop fit.

Before Image                                              After Image

Jumeirah Vittaveli Maldives – Designed fixtures to fit in with existing shop fit.

Before Image                                              After Image

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Emden Store Opening – Bangkok December 2013

Emden, a new luxury brand launched its first store in Bangkok in December 2013. I was responsible for the setting up and development of the brand, working closely with designers and architects to approve final drawings. Sourced and purchased display props, equipment, and non-stock items and designed all packaging material. Coordination of all aspects of merchandising, display props and graphics.

Store Design Video – www.youtube.com/watch?v=WlPRQniemCE

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio

Window Displays & Retail Visual Merchandising

Visual presentation in Retail is everything and with the right mix of commerciality and creativity we can deliver innovative and effective store presentation solutions, that raise ‘brand’ standards. Including maximising the layout of your retail space, promoting product more effectively and increasing sales and brand performance.

“70% of buying decisions are made in the store. 40% of all purchases are spontaneous. [GFK Study 2009]”

WINDOW DESIGN Maximise your sales with eye-catching window displays. We can design and develop ideas, including project management and installation.

V M TRAINING We can provide a bespoke, tailor-made vm training and development presentation for your team, offering an imaginative and memorable way to achieve your objectives.

V M GUIDELINE MANUALS We can develop and design, tailor-made visual merchandising guidelines, including manual content, layout, literature and photography, through to print production and distribution.

POINT OF SALE We can evaluate your existing collateral and help you to develop cost effective POS strategies that will boost sales and enhance the customer shopping experience.

PROP SOURCING & PROCUREMENT We can source props and equipment from our wide range of established suppliers in Europe and China, for retail, events, product launches, pop up shops, exhibitions and photography shoots.

STORE VISITS & HEALTH CHECK REPORTS Find out how you compare to your competitors and identify your strengths and weaknesses. We provide a clear comprehensive assessment and in-depth analysis vm report, providing you with objective feedback and guidance, for a more effective long-term retail development strategy.

CORPORATE & PRIVATE EVENTS / PRODUCT LAUNCHES / POP UP SHOPS Our experience, expertise and creativity can also help you with your events from conception, design, prop sourcing through to project management and installation.

ONLINE V M We are also available for innovative and eye catching styling to constantly improve the online shopping experience for your business.

Brands we have worked with – Aqua Di Lara, BHS, Billabong, Burberry, Bvlgari, Chio Di Stefania, Christian Dior, Cia Maritima, Claire’s Accessories, Debenhams, Disney, Dolce & Gabbana, Dorothy Perkins, Ed Hardy, Elena Miro, Emden, Etam, Evans, Hugo Boss, Jason Wu, Laura Ashley, Liz Claiborne, L*Space, Lulifama, Melissa Odabash, Mexx, Mothercare, Motivi, Next, Nike Golf, Oasis, Oltre, Origins, Parah, Prada, Ray Ban, River Island, Seafolly, Tammy Girl, Thomas Sabo Tkees, Top Shop, Tommy Hilfiger.

For more details or to book a Freelance Visual Merchandiser in Merseyside, Cheshire, North Wales or Dubai please contact Janet on 07809 606 972. email . blog . online portfolio